PALM SPRINGS FORWARD
What is Measure J?
Measure J is a 1% local sales tax approved by Palm Springs voters in 2011.
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Measure J is a general tax with revenues going to the Palm Springs General Fund.
$190
Million Dollars Raised
12%
Of the total Palm Springs Budget
60%
Paid for by Visitors
110+
Community Projects Supported by Measure J
Pedestrian Safety Measures
Revitalized Downtown
Animal Shelter Improvements
Fire Station #4 Renovations
Dog Parks at Demuth Park & City Hall
Desert Highlands Park Improvements
Plaza Theater Renovations
Mizell Center Kitchen
Architecture & Design Museum
How much has Measure J raised?
Since passed by voters in 2011, Measure J has raised over $190 million and counts for greater than 12% of the Palm Springs budget. Measure J raised over $22 million for City services in 2023.
Sixty percent of Measure J sales taxes are paid by visitors to Palm Springs and no sales taxes are charged on groceries or prescription medicines.
How do Palm Springs residents benefit from Measure J?
Measure J has provided for so many essential services and improved the quality of life throughout Palm Springs.
Examples of Measure J benefits include:
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Police, Fire and Public Safety projects
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Park improvements
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Important services that support seniors, youth and the entire Palm Springs community
Why is Measure J
on the ballot again?
Every day, the value of Measure J is proven in Palm Springs.
Strict citizen oversight and thoughtful budgeting have made Measure J the most reliable and effective funding source for our City.
But Measure J is scheduled to expire in 2037. That may sound like far in the future, but it really is not.
Palm Springs needs an extension of the Measure J sales tax.
Essential City investments, such as a needed new Downtown Fire Station, upgrading our Convention Center, a modernized Main Library, or even our annual street improvements, all require long-term reliable revenue streams.
Our City needs bond measures, similar to a 30-year mortgage.
Without Measure J, Palm Springs cannot support the necessary bond funding.
Therefore, a new Measure J is on the November 5, 2024 ballot giving Palm Springs voters the choice to keep in place the 1% local sales tax until voters decide to remove the tax.
Vote YES on Measure J.
Vote YES on Measure J
November 5, 2024!
